Writing blog posts can require a considerable amount of time and effort. All of that hard work can be pretty rewarding, but only if your posts are reaching their intended audience. Imagine all of your potential readers. Your content could be just what they are looking for. The trick is connecting these users to your blog, and search engines like Google are a big key to making this happen. Fellow bloggers, it’s time to rethink the way we blog.
Before you begin, you need to determine the keyword phrases that you want to focus on with this post. Ask yourself the question, “What are my potential readers going to search for in Google?” Come up with one to three terms (depending on the size of the post). Now, keeping these terms in mind, let’s talk search engine-friendly blog posts!
First up, and this is a big one, make sure that your target keywords are in the blog title. Google (and other search engines) do not look at web pages the same way people do. When search engines look at a site to index them, they are looking at the text on the page.
And most blogging platforms are built so that your page title (at the very top of your browser window) and page heading (the main header on the page) are among the first things that the search engines will see. And in general, search engines consider the terms to be more important the earlier they appear on a page. Editing your page heading should be as simple as filling in the post’s “Title” field. And most blogging platforms like WordPress have plugins that allow you to customize your page titles.
Next, get those keywords into the body text of the blog post. Repeat them several times throughout the post. Feel free to use your keyword phrases as many times as makes sense for the readability of the post. Try to naturally work the phrases in a few times. Just keep in mind that search engines are smart, and can detect when a word is unnecessarily being repeated again and again.
Also, blog posts are a great place to make use of incoming and outgoing links. As you are writing the post, you can link to other posts on your blog, or to related pages on your website. Then, once your post is live, you can link to it in the future from other posts or pages. This can be helpful because search engines generally assume that pages with incoming links are of a higher authority than those without. Whenever possible, use your target keywords as the actual link text (It’s like extra credit). Do this when the links will be useful to the reader. Remember that neither search engines or users will look favorably on a site that lacks relevant content.
Finally, don’t overlook the “Tagging” option. The vast majority of blogging platforms allow you to add “Tags” to your posts. Tags are an organizational tool to help people and search engines find what they are looking for. Use them to reflect the content represented in your post.
Remember that with search engine optimization (SEO), you are attempting to establish a page that is functional for both the search engines and the users. These tips and strategies could be great tools for you in your future blogging experiences. And remember that the absolute number one thing that people and search engines are looking for is good, old-fashioned, quality content.