As many of you know, Internet Marketing is a key element of our business at this point. I feel like I am pretty much living in Google Analytics these days.
My most recent article at Practical Ecommerce is on using Google Analytics for traffic segmentation and keyword analysis.
Practical Ecommerce: Using Google Analytics for Keyword Segmentation and Analysis
If you are serious about having a successful website business you really need to wrap your head around this topic. The more specifically you can dig into your users’ behavior and what is happening on your site; the more effectively you can make changes to your site and marketing strategy to produce more sales.
I love Practical Ecommerce and the wealth of info they provide.
