Enhancing your website for greater trust and a better customer experience is important, but it can be one of the hardest things to know how to do. We just posted an article on the HeroWeb site about using trust seals on your site.
The article describes what trust seals are (third-party endorsements, essentially, that ensure that your site meets certain trust and security expectations) and some pros and cons about them.
Let us know what your experience has been. Have you ever used trust seals on your site? Did it make a difference in your conversions? Are you thinking about using them? Some sites have seen increased sales when using trust seals, but it can be hard to know whether the increased consumer trust (which hopefully leads to more transactions on your site) is worth the cost of purchasing the seals.