Share Your Business Story Through Audio Or Video

by Vanessa on July 3, 2008

Readers of this blog know that I’ve always been a big fan of John Jantsch and his Duct Tape Marketing Blog. I think John is a great resource for small business owners looking for an expert for resources and ideas. I’ve written about him before, regarding his tips for shortcuts to content creation on your website or blog, using RSS feeds to automatically add content through bookmarking, and strategies for clarifying your business identity.

John has a community for small business owners and marketers that he calls the Workbench. It’s a place where members can go to get ideas and tips and share their ideas with others. Recently on John’s blog, he asked his readers to share their business stories through video or audio, which he would then upload to the Workbench. A lot of business owners have joined John ‘s Workbench and added their videos and podcasts, article marketing tips and ideas to their community.

This seemed like an idea worth sharing with our blog readers, and especially our MightyMerchant customers, as I know so many of you have very interesting stories behind your businesses and have a lot of personal interests that drive your success. Check out some of the other business inspiration videos and consider adding yours to the site.

Your video doesn’t have to be fancy. You can just point the camera at yourself and start talking! Share your story, ideas, or your passions and John will upload it to his Workbench so that others can view it. You’ll get some video you can use elsewhere on your site or blog, post to YouTube perhaps, and get a little traffic from the folks who drop by John’s Workbench.


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  • I truly think that in it’s future, the Internet will include increasingly more video. Computers and Internet connections are getting faster all the time, allowing video to be watched without visitors waiting too long and becoming impatient. Webmasters that resist the use of video on their site, will undoubtedly loose visitors to their competition. Also, movie editing software has advanced to the degree that anyone can make a promotional video with automated transitions quickly and easily. And, we all know that video is made up of many pictures (frames) and that each picture is worth a thousand words.

  • Vanessa

    I definitely think you’re right, Dennis. There are so many advantages to using video and it’s getting easier all the time. There’s no reason to resist it and every reason to get on board!

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