The MightyMerchant Ecommerce Blog offers advice, insights, and articles focused on Ecommerce for small business owners. We hope you find information that will help your Ecommerce website succeed. You can learn more about us at our other websites: HEROweb, MightyMerchant, and Datahost. We encourage you to comment or ask questions about our blog posts!
November 21, 2009
We hear from quite a few Ecommerce site owners who are captivated by the lure of social media.
Part one of the conversation is about the potential of social media. Wow. Part two of the conversation is about the time commitment involved. Gulp. Most small business owners wonder how they can possibly have time to develop [...]
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November 20, 2009
In the Internet business, with rapidly evolving technologies and platforms, many ideas have a short half-life.
I was pleasantly surprised to revisit an article we wrote in 2005: Thirteen Ways to Evaluate an Ecommerce Provide, and to see the article was still relevant.
Ok, maybe the Google Page Rank reference is a little dated. But in hunting [...]
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November 19, 2009
Last night I finished teaching my Basics of Online Marketing Class at Lane Community College. Many a-lesson were learned all around.
I was reminded how much I take for granted on a daily basis. Forget the subtleties of Twitter retweeting strategies. The typical business owner of the world still needs to understand what a link is [...]
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November 18, 2009
I just read an interesting interview over at Emarketer.com with David Lonczak, VP and Chief Marketing Officer at Drugstore.com. It sounds like David is doing a great job of wading through the murky waters of these tough economic times.
The interview reinforced a key concept I have been thinking about: the lifetime value of a customer. [...]
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November 17, 2009
It is hard to ignore the fact that some of the big players in the Internet economy make millions by giving away their service, or a key part of it, for free. Many people are left scratching their heads, wondering how this model can work.
Can the free model work for you? As a Ecommerce site-0wner [...]
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November 16, 2009
Google Caffeine is Google’s latest greatest search technology. If you have not heard of Caffeine, it is a new technology that Google has developed to index websites. So if your livelihood depends on your site’s Google search rankings, then Caffeine is mega-important.
For the past several months Google has been testing Caffeine in their developer “sandbox.” [...]
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