The MightyMerchant Ecommerce Blog offers advice, insights, and articles focused on Ecommerce for small business owners. We hope you find information that will help your Ecommerce website succeed. You can learn more about us at our other websites: HEROweb and MightyMerchant. We encourage you to comment or ask questions about our blog posts!

Using Color On Your Website

September 9, 2011

Content may be king — but unlike a king, content has to earn its power first. Once you have the right words, you need to present them with clarity. In other words, you want your pages to be both compelling and easy to read. Color can be friend or foe. All too often, a great [...]

See the full article →

How Long Will it Take?

August 19, 2011

Ecommerce website owners know that offering affordable shipping options can set them apart from their competition. However, clearly communicating delivery expectations to your customers can also make the difference in the sale. Many ecommerce websites often neglect including delivery information at all, are very vague about it or bury the information on a FAQ page.  [...]

See the full article →

More Than a Thank You

August 11, 2011

Since customers who shop through your website will most likely never meet you in person, the only way they will know about the quality of your customer service is through your website and the email communication you send after they place an order. As a site owner, you want to make sure your website includes, [...]

See the full article →

A picture is worth a Gazillion Words

August 10, 2011

What is the first thing you notice when you visit this blog post? I’ll bet you it was the image I’ve floated into my text. Like it or not, images grab our attention like nothing else on a web page. So why not make that image as relevant as possible? As inviting as possible? As [...]

See the full article →

Wait... something’s different

July 26, 2011

Google Products has undergone a redesign, and not just on the front end. For years Google has not changed the data it allows in your data feed: Title, Description, Link, Image, Price, Category… there wasn’t a lot of other information you could provide that would help your listings appear more relevant to users (other than [...]

See the full article →

We have launched a new "Learning" section on the HEROweb website

July 26, 2011

Over the years, HEROweb Marketing and Design has presented lots of useful tips and information about eCommerce business. Over the past few months we have spent time collecting these materials and now they are compiled so it is easy for you to access these great resources on our website, under the Learn tab. You will [...]

See the full article →

← Previous Entries

Next Entries →