The MightyMerchant Ecommerce Blog offers advice, insights, and articles focused on Ecommerce for small business owners. We hope you find information that will help your Ecommerce website succeed. You can learn more about us at our other websites: HEROweb, MightyMerchant, and Datahost. We encourage you to comment or ask questions about our blog posts!

A cure for Password-itis

November 27, 2009

If I dare bring up the subject of “passwords” to a customer I typically get an immediate response of an uncomfortable groan or moan. With the proliferation of social media sites, web service accounts, and other logins, managing passwords has become ever more daunting.
But, as painful as they are, good password policies are the cornerstone [...]

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So why am I doing this work?

November 26, 2009

I love @chrisbrogan’s approach because he has the ability – on a daily basis – to ask simple, focused questions that always seem to be appropriate to what I am grappling with at the time. Of course, I realize I am one of hundreds who is simultaneously going through the same experience, but it feels [...]

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Action Item for 12/7 - Start to Formulate Your 2010 Web Strategy

November 25, 2009

Tomorrow, Thanksgiving, is a day for family, friends, and appreciation of the gifts in life. And, hopefully, you have the luxury to take the weekend to relax and spend time with those you love. But next week… I encourage you to set aside a chunk of time to start formulating your Ecommerce strategy for 2010.
Not [...]

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Paying Homage to the Lowly Link

November 24, 2009

Next year we will be celebrating two decades since Tim Berners-Lee and his team at CERN implemented the first HTTP system and gave birth to the World Wide Web.
All of THIS has happened in 20 years.
Although the sophistication of the Social-2.0-Ecommerce-Flash-2Way-mediaRich-databaseDriven-AJAXenhanced web scarcely resembles the text based clients of the early days, the  foundation has [...]

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Holiday Messaging: It doesn't have to be FANCY to be EFFECTIVE

November 23, 2009

Every major Internet ecommerce property has their holiday messaging in gear. Whether it is http://www.petco.com talking about your pet’s wish list or http://www.bodyshop.com with their body butter-adorned Christmas wreath, the virtual gloves are off. It is time to seize those holiday sales.
What is going on with your home page? Have you gotten into the holiday [...]

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Improving the Quality of Your Incoming Links

November 22, 2009

If you are a student of SEO, you know the importance of building incoming links from high-trust sites.
In addition to obtaining links you also want your incoming links to reinforce the relevance of your site. Two key ways to improve the quality of your incoming links are to be specific about the link text relevancy [...]

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