New Ecommerce Site Owners: Start By Getting a Notebook

by Michael Stearns from HEROweb on October 23, 2009

I had a great conversation with a new Ecommerce customer, Ann Marie, yesterday. She was jazzed about launching into our new website project. And the first thing Ann Marie did was go out and buy a little notebook. Smart move!

Whether you opt for the virtual/electronic notebook or the good old-fashioned spiral bound, you need to put some organizational tools in place before you plunge into the Ecommerce world.

To put it a little more sternly, unless you can keep a handle on your various accounts, web presences, administrative pages, and key business relationships, you will be sunk.

Ecommerce has evolved over the past decade. Success doesn’t hinge on just having a simple website. You need to also do some or all of these tasks: incorporate a merchant account, interface with shipping vendors, be on top of your domain registration, possibly manage social media accounts, and keep up with PCI security scanning.

A first step is to keep a list of all the mission critical accounts, usernames, and access urls that make up your Ecommerce business. You will also need to devise a system for tracking your passwords without actually writing down the complete passwords in a non-secure location.

I don’t mean to over-state the importance of good record-keeping, but we have seen too many horror stories of site owners who can’t get on top of the basics of managing their business.

The classic example is when site owners set up a new email address and neglect to change their original email address associated with their domain registration. The next steps in this saga: they don’t get their domain renewal notification, their site is off-line, and then they end up going through some heartache to get the situation resolved.

Get your Ecommerce house in order. You will be glad you did.

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  • Salvia divinorum is a species of sage used for its psychoactive effects. Most people who use Salvia do so recreationally, but there are also Salvia users who use the plant to enter meditative states or to have visions. The strictly physical effects of Salvia divinorum are quite mild, but it can produce very strong psychological effects.

  • That's really true,i agree with your post,new websites will take some time to rank in major search engines,but we shouldn't loose patience,.in it,.if the keyword starts ranking automatically the goal conversion starts ,.that is what most needed,.also to sell a product or market it,is the same..

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