Managing Your Ecommerce Assets

by Michael Stearns from HEROweb on November 29, 2009

To make it in the Ecommerce game there are a lot of details to stay on top of. I like to think of these details as your assets. Each asset needs to be tracked and cared for. Here is a list of some of the top assets you need to manage:

Your Website. If you are in the Ecommerce biz, it goes without saying that you have a website. Hopefully you have a CMS (Content Management System) for updating your website info, products, and pricing. If not, you better start looking around since being able to actively manage your own website is of paramount importance for running a successful Ecommerce business.

Advertising Spend. If you are doing any type of paid advertising, make sure you have some automated reporting set up so you can stay on top of your advertising spending as well as your Return on Ad Spend. Letting a paid advertising campaign run on cruise control can cause you to burn through a lot of money. So be sure to either track your own campaigns or work with a pro to do the analysis for you.

Domains. Time and again we see site-owners let their domains lapse. Why? Because they have changed their email accounts and never updated their domain registration account. When the renewal notice goes out, they never see it. Be sure to work with a reputable registrar and keep your domain records up-to-date. If you have multiple domains consolidate them with one registrar and do a yearly review of your registrations.

Passwords. I just wrote a post a few days ago on selecting good passwords. As an extension of that discussion you need to put a system in place for managing all your passwords. If you are going full-tilt with Ecommerce, you could easily have a dozen username/password combos to manage. Our quick recommendations: come up with a password creation system and create a list that includes accounts, usernames, and password hints. Don’t keep an easily accessible list of all your usernames and passwords in one place. Such a list represents a significant security vulnerability for your business.

Customer database. There is a strong correlation between your ability to build long term relationships with your customers and your success in the Ecommerce world. Each online order should go into a database that you can utilize later for follow-up offers and customer connections. Equally important is a list of contacts who might not have purchased from you in the past but have expressed an interest in your business or products. If you engage in email marketing, be sure to use industry-accepted practices. You do not want to send emails to customers who don’t want to receive them and you should give your customers the option to opt into your email promotions.

Links. Your success in obtaining top placement in the major search engines relies, in  part, on the links coming into your site. It is your job to encourage links, request them, and do your best to ensure that links coming into your site use link text related to your keyword phrases.

Reputation. In an increasingly social world, more and more customers and associates will have something to say about your business in a range of online venues. Perhaps people will be talking about you on Facebook, private blogs, or review sites like Yelp.com. You want to be in-the-know about what is being said about you and respond when appropriate.

You very well may have other assets that are important to your online business. By putting systems in place to manage all your assets you will be in an excellent position to grow a healthy ecommerce business.

Be Sociable, Share!
  • bootscardy


    Ugg baileybutton,fashion forward style which designed to be worn barefoot. This boot is extremely comfortable, made with the finest material for extra warmth and durability. The upper is made with smooth silky suedes to make it stylish. Just like UGG Classic Cardy, shearling fleece linings offer thermal-regulating warmth and light cushioning while fully sheepskin insole naturally wicks away moisture to keep feet dry.The Mayfaires lightweight EVA outsole features rubber pods that add durability and traction.

  • bootscardy


    Ugg Classic Short Boots are stylish for ugg boots sale, comfortable and most especially they keep your feet fully dry. They are completely made from sheepskin and have been made in Australia.

  • bootscardy

    Ugg Boots,also called Ug or Ugg boots,are nowadays one of the most popular boots.They existed already in 1930's and became popular in 1960's when Australian surfers found out,that they can warm their feet after coming out from cold water.They have everything you need-comfort and warmth.You will never be cold in those boots because 100% sheepskin will warm you even in the coldest days.The natural thermal properties of sheepskin make possible that Ugg Boots will warm you in the winter but in the summer your feet will not be wet.It is true that Ugg is shorter from ugly,but if you know even little bit about fashion you will know that Ugg boots are not ugly.We can see famous people like Pamela Anderson or Kate Hudson wearing Ugg Boots.

    Nowadays we have new improved Ugg boots for sale.You can get them for anybody.We have women boots,children boots,slippers and casuals.

    Our UGG Australia Boots are all authentic.Their properties and features as below:

    *In cold temperatures,the fleece works as an insulating layer of warmth and keeps the warmth of body heat inside of the boot.
    *In the heat,the wool fibers keep the air circulating; thus keeping your fee dry and pulling the perspiration away from your skin.Sheepskin also contains lanolin,which moisturizes your feet when worn barefoot.
    *ugg boots have reinforced toes,which are double stitched and extra durable heels.
    *feature a natural,thick fleece on a removable in-sole for arch support.
    *The sole is usually durable in most terrain,lightweight and provides traction as well.
    welcome to http://www.bootscardy.com

  • bootscardy

    We have been exporter of UGG Australia Boots for many years,our product are all authentic.Welcome to buy any boots of them in our website,we charge the shipping fee.
    We just take 7 days to deliver the products to your door.

    As everyone knows,UGG Australia Boots in australia, and many other countries as well, ugg boots also ug or uggs are a style of footwear that has been used generically for well over a hundred years.Everywhere you go now you find that the ugg boot has become the latest fashion trend.

    Our UGG Australia Boots are all with top quality:

    *100% authentic sheepskin for unrivalled comfort
    *flexible molded EVA outsole
    *Insole features a genuine sheepskin sockliner that naturally wicks away moisture and keeps feet dry
    *Wool blend knit uppers with suede heel guards
    *Approximate Shaft Height (Uncuffed): 14.5″
    *By UGG Australia;Imported.

    welcome to http://www.bootsdept.com

  • bootscardy

    The original ugg boots is not a brand name but an age old sheepskin boots generic term for this style of australian-made sheepskin boot. in Aussie slang, the ug name is short for “ugly.” in terms of comfort, however, the ug boot is a thing of beauty.Ugg boots are a popular brand of boot for women,and children.just as the chairman of australian ugg said, australian ugg is a good choice. once wearing it, you will be reluctant to take it off and be fascinated by its originality, reliability and extremely luxurious comfort. this is the art brought by boots. ugg boots make young beautiful girls and handsome boys very confident.

    Our website have many fashion styels of UGG Boots for women and children.

    We provide many advantages as below:
    *free shipping
    *hidden costs
    *professional customers service
    *secure processing,plus
    *we dont hassle you on returns.if you dont like what youve received, simply return it!

    UGG Boots must be you best choice!
    welcome to http://www.bootshotsale.com

  • bootscardy

    When heard of winter, cold may come in your mind at once.if you are ready for the coming of winter,you should never be afraid of it.it is not difficult for us that if you protect your feet well,you will fell warm and comfortable.so you should get several shoes help you spend the cold winter.UGG Boots can be done.for many individuals,ugg boots provide the perfect insulation and comfort for the winter months.ugg boots are both warm and comfortable.these two factors are extremely important,no matter what amount of time you are going to be spending out in the weather.ugg boots are made out of a material that is water resistant, meaning that no water,and no cold air,can get into your boots.they will keep in the warmth of your feet,because of their outer shell and their inner linings. once you slip your feet into a pair of these boots,they will be warm and toasty until it is time to take them off.you will be able to take advantage of the great warmth that ugg boots offer.

    Welcome to buy UGG Boots in our website,we offer the UGG Australia boots are with top quality:
    *features genuine twin-face sheepskin for refreshing comfort
    *feature a soft foam insole covered with genuine sheepskin
    *have a molded EVA light and flexible outsole designed for amazing comfort with every step.
    *you can enjoy free shipping worldwide in our website.
    *1 week delivery to your door
    *sometimes you can get a special discount from our company by email

    Our customers are always satisfied with such kind of UGG Boots and our high service!

    welcome to http://www.dressugg.com

  • bootscardy

    Legend has it that “ugg” is short for “ugly” – so, “ugg boots” apparently meant “ugly boots.” For decades, “ugg” was generic term used for sheepskin boots made in Australia.The word was so commonplace that it was found in Australian dictionaries, and ugg boots were also known as “ug” or “ugh” boots. But in the United States, when people refer to “UGG boots,” they're usually talking about the boots made by Deckers Outdoor Corporation, the parent company of “UGG Australia.”So if you're traveling the world and talking about footwear, it's good to know that when the term “ugg boot” is used, it could be referring to an Australian-made sheepskin boot, or a popular brand name boot.

    We sell authentic UGG Boots in our website for many year.We offer the best service and favourable price.People all aound the world buy our products do not pay for the shipping,we charge it!

    Our UGG Boots have the advantages below:
    * 100% authentic sheepskin for unrivalled comfort
    * genuine twin-face sheepskin for refreshing comfort
    * have a molded EVA light and flexible outsole designed for amazing comfort with every step.
    *You can wear them up or style them folded down

    Welcome to buy UGG Boots in our website,we offer the UGG Australia boots are all with top quality!
    welcome to http://www.e-uggs.com

  • bootscardy

    what's the main point of the boots?the answer is to keep your feet warm.If you by one pair of boots put them on,especially in winter,you'll feel very tenderness and comfortable.they can make your feet warm.and youll find its really fashionable.you can tie-in each kind of clothes with them and still looks beautifull.

    The ugg boots will definitely make you noticeable in a fashion-conscious crowd,and more importantly,is the fact that these boots are indeed quite comfortable to wear. these boots have been popular with swimmers and surfers since the 1970s and are regularly worn by surfers in california.the design of the boot with its sheepskin results in considerable thermostatic benefits.

    We sell real UGG Australia Boots in our website.You must be satisfied with our UGG Boots when you receive your order.The UGG Boots you get will have these advatages:
    *100% authentic sheepskin for unrivalled comfort
    *a durable molded rubber outsole.
    *The wrap around lace feature adds a fashionable touch with wooden beads at the end
    *A removable and replaceable sheepskin insole gives extra comfort and warmth.
    *Insole is made of sheepskin,latex.
    welcome to http://www.famousuggs.com

  • bootscardy

    Sheepskin and ugg boots are a casual type of boot. Ugg boots are exceptionally warm and are great for cold weather (up to -30 degrees Fahrenheit)If you are looking for warmth while trudging around the house or the city, a sheepskin or ugg boot will be ideal.For girls and women, ugg boots look fantastic with tight-legged jeans tucked into them, or with short skirts paired with opaque tights or bare legs. For guys, ugg boots work great with jeans, and give a very casual, or rugged look, depending on the jeans or the shirt you wear with your ugg boots.

    Do you have a pair of UGG Boots?If not,you must will buy a piar in our website.As we offer the best sevice and favourable price.what's more,we charge the shipping fee.So,you just need to pay the fee of boots,and will receive our UGG boots in one week.It is very easy to have your own UGG Boots.Come on!

    Our UGG Boots are all with top quality:
    *features genuine twin-face sheepskin
    *our signature UGG woven label
    *feature a soft foam insole covered with genuine sheepskin
    *have a molded EVA light and flexible outsole designed for refreshing comfort with every step
    welcome to http://www.findugg.com

  • bootscardy

    Everywhere you go now you find that the ugg boot has become the latest fashion new arrival cheap trend. now days it seems that you can not walk pass any window display of any shoe or fashion clothing store with seeing a pair of these trendy boots in them. it does not matter where ever you are in the world you will find ugg boots. these boots are both hot and trendy and certainly do not need to be worn in cold weather only. many people have found, that one pair of ugg boots is not enough.

    We have been seller of UGG Boots for many years.Our customers are satisfied with our products as we offer the real UGG Australia Boots:
    *100% authentic sheepskin for unrivalled comfort
    *soft genuine sheepskin heel padding
    *cushioning insole,flexible fabric-trimmed midsole.
    *Lightweight molded EVA traction outsole
    *Free shipping
    *One week to your door
    *If you dont like what youve received, simply return it!
    welcome to http://www.fineugg.com

Previous post:

Next post: