Two Key Things For SEO Success

by Vanessa on April 13, 2012


If you’re considering hiring an SEO company, or perhaps you already have, then chances are you’ve invested some significant funds into both your website and your marketing efforts and you don’t want it to fail. As a company that provides complete website design and development services from conceptualizing a website to Pay-Per-Click advertising, no one wants you to succeed more than we do. But sometimes SEO clients get in the way of their own success.

First of all, SEO is search engine optimization of a web site’s content. This is a synonym for any or all of the activities related to optimization: primarily, keyword research, linking campaigns, web analytics, and content creation. The best SEO campaigns work not because the client hands over all decision-making to the SEO professional, but because there is a balance between the client’s in-depth understanding of their business, and the advice of the SEO pro. SEO professionals are discreet when making changes to a client’s site, and understand that the best SEO happens “behind the scenes,” so to speak. It should be relatively invisible and only serve to increase the usability and relevance of the content on your site.

There are two things that are crucial to the success of an SEO campaign:

1. Clients must be involved in the SEO campaign. We ask that our clients not only implement our recommendations in a timely manner, but that they share their knowledge of their business with us to develop long-term strategies for success.

2. Clients must get over their “tweakophobia.” You have to trust us. This means having a willingness to adapt to change. We can’t help if you don’t want changes made to your site. If you don’t want to change how your page titles look, or you don’t want to target keywords in your text, or you don’t like the way that links look “highlighted,” then why did you hire an SEO company? There is nothing wrong with clients asking questions, but most of the time making the right changes leads to positive results, and we wouldn’t make a recommendation to you unless we truly felt it would work.

If you get bogged down in the process and just aren’t comfortable allowing someone else to work on your site, it is possible to achieve high placement in the search engine results without using professional optimization services. After years in this business, we’ve seen all types of sites rank highly, but the sites that rank highly with poor optimization typically have something else going for them, such as high-profile brand recognition or a high-quality incoming link profile. So, if you don’t like the idea of letting someone else tweak your site, you will need to build your online success through focusing on an alternate area.

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  • Thanks for sharing
    it’s help me out to develop my new SEO strategies for my e-commerce site

  • Thanks to give such helpful SEO  tips.

  • The SEO process contains the evaluation of the website for its SEO friendliness, evaluating the specifications and the goals of the clients, doing market research, getting the content published in an appropriate way, improving the website for the key phrases, posting the website for listing by the google, doing link-building actions and lastly, confirming to the clients. 

  • Anna Smith

     SEO is the most significant part of online marketing This article makes me understand SEO more.

  • Such nice information for beginners of SEO. Thans to share this blog.

  • The SEO industry is extremely competitive, and if you want to succeed in your own SEO copy writing or site design business, you'll need to have a way of getting noticed by potential clients and turning them into customers. In order to do that, you have to create a reliable impression while establishing an action plan that lets your potential customers find you. Doing this will increase profits and help keep your SEO services in demand.

  • I agree with you Vanessa. The reason why there are so many problems with SEO campaigns is because the clients themselves completely outsource the work to the SEO firm – the knowledge, the time, etc. And SEO firms are not really knowledgeable in many industries and so many content end up being of low quality because of that. 

  • These two strategies are important for client retention. In this way, both parties benefit. We should take note that in order to maintain lasting partnership between a service-provider and a client, communication must be instigated and nourished.

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  • SEO professionals have their own set of testing method to find out what works. However, much to the surprise every technique becomes obsolete in a short time since Google keeps on upgrading its formula at regular period. Google are always more intelligent than our objectives.

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  • SEO professionals have a range of test way to find out what works. However, a lot of surprise each technique becomes obsolete in a short time since Google reserves to raise phrased in the normal period. Google is always more intelligent than our goals.

  • However, a lot of shock each strategy becomes outdated in a few months since Search engines supplies to increase phrased in the regular period. Search engines is always more brilliant than our objectives.

  • SEO requires more effort, money or time than most people have these days. The larger players and brands are going to do much better because they have all 3. The smaller guys in the business still can do a bit of damage, but it will take a very concerted effort that will require one, if not 3 of the things that you need to succeed.

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