Some online retailers have marketing campaigns that run on autopilot all year. Surely, you don’t count yourself in that group (nudge, nudge).
If you aren’t tuning and tweaking for key seasonal holidays, your campaigns are likely underperforming. As we head into the holiday shopping season, which is just moments away, it is a good time to assess your big three of SEM: Search Engine Optimization, Pay-Per-Click, and Comparison Shopping Engines. Do you have your titles, descriptions, and ads tweaked to give you maximum exposure?
For an overview of our recommendations, please head over to our HEROweb Marketing & Design article archive and take a look at Q4 SEM (Search Engine Marketing) Pointers.