How Long Will it Take?

by Kathleen from HeroWeb on August 19, 2011

Ecommerce website owners know that offering affordable shipping options can set them apart from their competition. However, clearly communicating delivery expectations to your customers can also make the difference in the sale.

Many ecommerce websites often neglect including delivery information at all, are very vague about it or bury the information on a FAQ page.  This is a missed opportunity. Making the choice to actively include comprehensive delivery information on your site will help to distinguish your business, provide insight on the quality of your customer service and win the trust of your customers.

Certainly, it will take a bit of consideration to determine a delivery time frame but don’t let that deter you. The important thing to keep in mind is that it must be a reasonable time frame for your business. As the saying goes, it is never good to over-promise and under-deliver.

Why is it important?

Just imagine if a potential customer comes to your website looking for a product they need in a rush. It is much more likely that they will buy the item from your website if you include delivery details over a site offering the same item where this information is not clearly shared. The advantage is definitely in your favor.

What is the best strategy to communicate delivery information to your customers?

  • Include delivery information in the banner or sidebar of your site.
    For example, a graphic that says something like “All Orders Ship Next Business Day” would be compelling.
  • Include delivery details with your product information.
    Another very effective method is to place the information near the “add to cart” button for each of your products. With this approach you are informing the customer about your delivery details at the moment they are making the decision to buy the item.

Here are a few examples from 3 online booksellers that effectively utilize this strategy:

amazon.com

barnesandnoble.com

powells.com

  • Reinforce your delivery message at every opportunity.
    Add your information to the shopping cart pages, the “Thank You” page when the order is submitted and the order confirmation email that a customer receives.

Don’t miss the opportunity to help your potential customers make an informed buying decision by omitting delivery information from your website. It may seem like a small thing but it can make a big difference.

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  • Very helpful to online businesses who's focus is to do sales. Phoenix web design companies should take this in mind to be able to create more impact on their customers.

  • Well I

  • Tammi

    Thank you *smiles*

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