Holiday Shopping Prep for your Ecommerce Site - Part 2

by Michael Stearns from HEROweb on November 2, 2008

As a follow-up to our last post, here are some more timely actions you can take to build your holiday ecommerce sales.

1. Tune your pages with keywords relevant to holiday shopping. You really want to get moving on this one since it can take some time for your site changes to be reflected in the engines. (Thanks to Dennis Bandy of Denlors Tools – http://www.denlorstools.com –  for this suggestion.)

2. If you are running Pay-Per-Click campaigns, consider creating some holiday-centric campaigns. Also monitor your campaigns and be prepared to make other adjustments based on holiday shopping behavior.

3. Make sure that your holiday messaging is not just on your home page. If you have done a good job of SEO, you likely will have shoppers arriving directly on your product pages. Make sure that you have holiday messaging and any specials clearly communicated throughout the site. Some users will never see your home page.

4. Ramp up your response time. Be prepared to answer customer questions rapidly. Shoppers are often looking for an easy path to get their shopping done. Adding Live Chat to your site could be a great move for the holidays to improve your responsiveness.

5. Put some clear info on your site about final ship dates and other specifics about product delivery. Many shoppers are nervous that their purchase will not arrive on time. If you provide clear information, you can put your customers at ease.

Do you have any other tips you would like to share. Please add a comment to this post!

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  • Thanks for the reminders. I am also trying free shipping for the holiday season.

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