Give your Ecommerce website the human element

by Michael Stearns from HEROweb on November 13, 2009

One of the strongest pieces of advice I have for small business ecommerce siteowners is to make sure they have given their website the human element.

Doing business online is about building trust. There are many tactics for building trust on an Ecommerce website, including security call-outs, customer reviews, and visible contact information. But at the top of the list is giving your website the human element.

People respond positively to seeing other people who they can connect with. You can build a human connection on your website in a variety of ways:

  • Include your own photo.
  • Include an audio or video introduction.
  • Weave your story into your website which, hopefully, will convey your passion for your business.
  • Include photos of other people using your product and possibly talking about your product. (I don’t recommend using generic stock photos.)
  • Create characters (people or animals) and weave them throughout your site. Clever characters will help make your site standout and create an image that visitors will want to come back to later.

If your goal is to build a loyal following of customers, the place to start is to meet them with a warm, personal greeting when they first come to your site. The rectangular browser window is not an inherently personal place, but with a little creativity, you can bring the browser window to life for your customers and help them feel great about doing business with you.

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  • Yes it's a human element can buy through on line what ever products we want …..also no need to waste too much of time and money..buying on-line has become very popular now and also we get every thing we need in daily through on-line.

  • Very nice and wonderful information to remember these ideas..Thank you for sharing this information..

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