Get Ready for Google Caffeine

by Michael Stearns from HEROweb on November 16, 2009

Google Caffeine is Google’s latest greatest search technology. If you have not heard of Caffeine, it is a new technology that Google has developed to index websites. So if your livelihood depends on your site’s Google search rankings, then Caffeine is mega-important.

For the past several months Google has been testing Caffeine in their developer “sandbox.” They have now turned off the test environment and are satisfied that Caffeine is ready for prime time.

Google will start to roll out Caffeine in their many data centers. The roll-out will happen slowly and, according to Matt Cutts, one of Google’s prime communicators on all things Search, the bulk of the roll-out will happen after the holidays. That means, when you go to search at Google over the next few months it is possible that you will start seeing Caffeine-driven results.

But don’t expect to see something dramatically different. In fact, the results should be quite similar. You will not see differences in the interface of Google’s search page, but there are some key under-the-hood enhancements:

1. Faster delivery of new web content (hence, the name “Caffeine”). The speed bump should be realized in both the efficiency of Google pulling in data from a range of web and social sources and also in the speed with which the Google results page is displayed when a user does a search.

2. Theoretically, the results will be more relevant. Of course, relevancy is the goal of all search engines and has been the fundamental competency that Google has built their empire on. With competition from Bing, Google is continuing to push the envelope.

3. The load-time of web pages is going to become more of a factor. If pages load quickly Google will value them.

As with all of Google’s roll-outs, there is a certain level of secrecy about the underlying technology and algorithms. We recommend monitoring your organic search results closely over the next few months. We will be watching our sites closely for fluctuations in results.


Google Webmaster Central Blog –

Matt Cutts Blog –

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