Fun Exercise: One Thing Your Customers Couldn't Do Without

by Michael Stearns from HEROweb on November 6, 2009

It’s a Friday afternoon in early November. You have all your holiday implementations in place on your website. (Ok. Maybe that is wishful thinking.) It’s time for a short breather, and here is a fun and constructive exercise for you to do.

Why don’t you take a moment to look at your web site with fresh eyes. Put yourself in the mind of a customer coming upon your site for the first time. They have just come from Google to your site and are deciding whether to keep on clicking through to place an order or hit the back button and visit one of your competitors. What could you offer on your site that your customer absolutely couldn’t do without? How could you encourage that customer to stay on your site and win them over for life?

As competition increases across the Internet, and there are so many venues for purchasing identical products, you really need to figure out how to add some value to set you apart. Here are a few ideas, just for starters:

  • Preferred customer support forum or hotline
  • An easy-to-access custom quote or consulting offer
  • A downloadable planning guide
  • Very rich and detailed product information
  • A loyalty program that rewards repeat ordering
  • A meaningful gift offer for the first order
  • A new and unique add-on product offering
  • A clearly stated commitment to care about the customer and what their needs are
  • An assurance that the shopping experience is going to be simple (backed up by a simple shopping that is, indeed, simple.)

Perhaps you have already implemented some or all of these features on your Ecommerce website. If not, you could have a real opportunity to punch up your message, add functionality, and provide value to your customers.

If all you have on your site is pages of products with Add to Cart buttons, you are probably selling yourself short. A little brainstorming can be a great way to spark some new ideas. Be sure to write all those great ideas down and when 2010 comes around, you will be ready to take your site to the next level.

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  • Wow it is amazing.I think I should try it into my Ecommerce Website so that it can get a lot of visitors..
    Thanks for this blog.I'll share it with my friends.

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