Don’t Forgo A Website For Social Media

by Vanessa on June 1, 2011

We talk a lot about social media and its best uses. Obviously, how to use social media and leverage it to your business’s advantage is an important topic for most business owners. As awareness of social media grows, it can be tempting to forgo a traditional website in favor of the convenient–and free– social media profiles.

We just posted an article on Hero-Web about the pitfalls of choosing social media profiles instead of a traditional website.
We definitely that business owners should be visible on Facebook, Twitter, LinkedIn, and any other social network that your demographic populates, but those should never be your primary asset — they should promote and drive traffic to your primary asset, which is your website.

No matter what happens in the fickle world of social media and how the users interact with it. you always can control the appearance and the message of your website. No social media platform is going to give you that power.

There are some other drawbacks to using social media as well… for instance, while the majority of business owners say that social media did help them engage with their customer base, most said that it took much more time than they expected. Social media may not meet your expectations, so be realistic and go into it with your eyes open.

Read “Don’t Forgo A Website in Favor Of Social Media” on our articles page.

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