Custom Product Feeds Now Available for MightyMerchant Sites!

by Jesse from HEROweb on March 5, 2009

We are proud to announce the launch of customized product feeds for websites running the MightyMerchant platform! What does this mean, you might ask?

Simply put, product feeds are a way to send your website product data to countless other websites and comparison shopping engines, including the big ones like Google, Amazon, and Yahoo. They give you the opportunity to get your products in front of many more shoppers and drive them to your site for purchasing.

One popular service is Google Base (Formerly called Froogle), a free service which allows you to submit items to Google, which then come up in searches in Google Product Search. Sometimes, these products will even come up in a standard search. As an example, try searching for “simax heavy wall tubing” in Google, and you will likely see Shopping Results near the top of the page showing specific products available on one particular MightyMerchant site, glass supply distributor Winship Designs. Talk about great exposure!

Although MightyMerchant has offered Google Base feeds for years, we are now offering managed feed services to ensure your products are optimized for maximum exposure, as well as target a much broader range of comparison shopping engines. There are many other services online that allow you to submit a product feed to increase your product’s visibility. Some of these include:

…and many more! Chances are if you find a site that accepts a feed, we can build a custom feed in the required format and get your products an online presence far beyond your site.

If you would like more details about this exciting feature, or feel like this is something your site must have, then Contact Us and we’d be happy to discuss how custom product feeds could help your business.

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