Be Passionate or Die

by Michael Stearns from HEROweb on May 24, 2011

Ok. The title of this post is a little extreme. But as I prepare for my social media class tomorrow night, I keep on coming back to the idea that the small ecommerce site owner needs to share his or her passion in order to succeed.

As we look at our customers who stand out, a common theme is that they are able to convey their excitement and commitment to their work through their website as well as the other social channels in which they participate.

Want an example? Check out http://www.gutsandglorytennis.com

From the logo, to the messaging, to the blogging and social media communication, this business radiates a feeling of joy and excitement about tennis and tennis racquet stringing. The site owner is clearly an expert in his subject matter and he communicates with a sense of conviction, humor, and intelligence about his products and field of interest.

The lesson is: don’t hold back. Share with passion and conviction about the business that you love. Your enthusiasm is sure to rub off on your visitors and customers.

Be Sociable, Share!
  • you summarized the whole thing in your title. i loved it

  • best tennis racket

    Look out you are like tennis from a different angle of things to write about tennis, to write well. Are interested in sharing my home page under the Best tennis racket.

  • seogurusindia

    Very nice article
    SEO Company

  • Totally agree. You're really right social media has become the most powerful “marketing  tool” today (without ignore SEO) and many thanks for provide us the guide about it. anyway, After reading your article and the ideas presented this piqued my interest. I have never been so intrigued with this subject before, but your writing style has renewed my interests. Thanks for posted.
    Thanks again. Regards!

Previous post:

Next post: