Google has been busy recently updating the ways it displays search results. First they improved local search by matching your IP address with your search terms. So now when you search for pizza, you’ll get all the results for pizza restaurants near your zip code. Shortly after, Google added the option for mini-sitelinks to your website search results, even if your site doesn’t show up in the first position.
Yesterday, they made waves again by first expanding their Google Search Options. Now visitors will see a panel at the top called “Show Options”. This will allow them to really customize what they are looking for and narrow down their search. There are many different options that can be used together or in combination.
Google also announced two other new tools – Rich Snippets and Google Squared. To learn more about these changes and other Google updates, visit the official Google Blog.
