If you’re planning on sending a Valentine’s Day promotional email to your customer base, you’re not the only one. According to a recent survey conducted by Constant Contact, 68 percent of small businesses plan an online Valentine’s Day promotion. Since it’s quite likely that your email won’t be the only one landing in your customer’s email inbox over the next few days, it’s important to make it stand out.
Constant Contact’s Valentine’s Day email templates can help. With choices from simple e-cards to newsletters, these templates can get your message across with eye-catching pink and white, hearts and flowers.
Template Examples:
With just ten days left until the holiday, it’s not too late to prepare an email and send it using these or 8 other easy-to-use templates. Email promotions can definitely help drive traffic to your site on this important gift-giving holiday.
What do people search for around Valentine’s Day? I checked the search phrase “Valentine’s” on the Digital Point keyword tool and found the following list of holiday-related phrases:
Phrase Hits Per Day
Gift Valentine 2,676
Valentine’s Day 1,277
Craft Valentine 1,217
Valentine Hearts 725
Valentine Poems 560
Gift Idea Valentine 436
Valentine Graphics 426
Gift Man Valentine 556 (see, it’s not only men who have a hard time deciding on gifts!)
Candy Valentine 187
Chocolate Valentine 152
Gift Romantic Valentine 134
Unique Valentine 126 (now there’s a good term to optimize one of your gift pages for!)
For the greatest impact, work any of these terms into your page titles, product descriptions and other on-the-page content. But, I would think twice before optimizing that power tool set or vacuum cleaner for Valentine’s Day. My local newspaper insists on running an ad each February for a store advertising specials on vacuum cleaners with the headline, “Give her what she really wants!” Guys, I’m here to tell ya, don’t fall for it! Let me know, do you intend to send a Valentine’s Day promotional email?
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