The MightyMerchant Ecommerce Blog offers advice, insights, and articles focused on Ecommerce for small business owners. We hope you find information that will help your Ecommerce website succeed. You can learn more about us at our other websites: HEROweb, MightyMerchant, and Datahost. We encourage you to comment or ask questions about our blog posts!

Mobile Ecommerce - Time to stake your claim

by Michael Stearns from HEROweb on February 18, 2010

There is nothing new about mobile devices. Hundreds of millions of people have their Iphone, Droid, or Nexus glued to their palm. But as wireless networks mature in the US in the next 12-24 months and the competition of the top platforms builds drives more sophisticated application development, we have the all the pieces in place for the wireless ecommerce revolution to begin.

Smartphones and mobile devices are rapidly transforming from being utilized as website browsing devices to website shopping devices.

If you are an Ecommerce site owner it is time to make sure that you have a mobile strategy in place that will give you maximum exposure across all platforms where your customers are living their online lives.

Check out some of my thoughts on this top in a 2/16/10 Mobile Commerce Strategy Post over at Practical Ecommerce. Do you need a mobile site? Your own Iphone app? Those are important questions to consider.

Here at MightyMerchant, we are putting the finishing touches on our Mobile MightyMerchant product. We are excited to be a part of the mobile extravaganza. Come join us for the show!

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Is an IP Address change going to crush your SEO placement?

by Michael Stearns from HEROweb on February 18, 2010

Hey, it’s good to be back! Time to kick it into gear. For today, I have an interesting SEO-related question: how important is an ip address change to your SEO fortunes?

To expand on the question: if a site needs to be relocated to a different physical machine – whether with the same hosting company or a new provider – it is often necessary to change the numerical internet address associated with that website. Will Google look down on such a change?

As with most questions SEO, there is no absolute answer. Given the evidence we see with migrating many sites from other providers and between our own servers, we have yet to seen any penalty or search ranking change due to an IP address shift.

But, given the fact that many of our customers live or die by their search placement, we like to err on the side of caution.  Every change we make on a website needs to be given due consideration.

Let us know if you have seen downward slides after an IP switch. Moving your site into a “bad neighborhood” could be problematic. But, beyond that, is an ip change penalty a real issue or an urban legend? Let us know your thoughts?

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Why is it Google Will Only Index Some of Your Pages?

December 1, 2009

Yesterday I read a post on another blogger’s site and immediately knew I had quite a bit to add to the discussion. This morning, I read a post that is so complete and so important, the best I can do is say “Awesome Post!” and encourage you to check it out.
The topic is “Google’s Indexation [...]

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Actions to Take When Your Google Search Rankings Drop Off a Cliff

November 30, 2009

I just read an article over at http://www.problogger.com from Darren Rowse about what to do when your Google traffic disappears. Darren made some good points, as he always does, but I thought there were some more details to add to the discussion. Here is my view on the actions you should take when you wake [...]

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Managing Your Ecommerce Assets

November 29, 2009

To make it in the Ecommerce game there are a lot of details to stay on top of. I like to think of these details as your assets. Each asset needs to be tracked and cared for. Here is a list of some of the top assets you need to manage:
Your Website. If you are [...]

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Ready to learn from your customers? Call them up and talk with them

November 28, 2009

One of the best sources of wisdom about your products, service, and industry is your customers. And no better way to find out what they think than to talk with them.
That’s right. Pick up the phone and give them a call. Not to discount all the great interactive technologies like review sites, online surveys, and [...]

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