The MightyMerchant Ecommerce Blog offers advice, insights, and articles focused on Ecommerce for small business owners. We hope you find information that will help your Ecommerce website succeed. You can learn more about us at our other websites: HEROweb and MightyMerchant. We encourage you to comment or ask questions about our blog posts!

Target Content to Your Specific Audiences

by Michael Stearns from HEROweb on May 9, 2014

The last HEROweb Marketing Bite showed you how to leverage Google Analytics’ demographic reporting to see what kind of audience is visiting your site. This week we’re recommending that you make sure you target your content to engage with the different audiences your website is attracting.

Google and Bing are constantly refining their algorithms to produce the best, most relevant search results. (For reference check out our article on the last major Google update, Google Hummingbird.) Searching for “buy shoes” and “how to buy shoes” returns very different results. This is because the search engines recognize that someone searching for “buy shoes” is looking to make a purchase, whereas someone searching for “how to buy shoes” is likely seeking information on the process of making a purchase, but is less likely to be at the stage of actually buying anything.

With this in mind, it’s important that your content targets more than just important keywords, but also targets the different kinds of audiences using those keywords. Make sure you have different pages set up for people who are looking to make a purchase and people who are trying to do research. Even though someone may not be ready to make a purchase yet, if you establish yourself as a trustworthy source by ranking highly in Google and Bing searches for these types of queries, researchers may soon become your customers.

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10 Surprising Facts About Mobile Usage

by Vanessa on December 17, 2012

Consumers in the United States, and around the world in fact, are using their smartphones more and more. Mobile marketing, or “M-commerce” as it is now coming to be called, is growing in importance.

Did you know these facts about mobile usage?

1. Mobile use is growing at a rate 14 times that of traditional laptop access.

2. 10.3% of all global searches are made from mobile devices.

3. 28.5 % of searches in the U.S. are made from mobile devices.

4. 1 in 4 Americans use only a smartphone to connect to the internet (not a computer).

5. There are 5 times as many cell phones in the world as there are PCs.

6. Nielsen reported an 89% increase in mobile data usage between 2012 and 2011.

7. Research from Prosper Mobile Insights says that 81% of smartphone users have done product research via smartphone and 50% have made a purchase with one.

8. Traffic from smartphones and tablets jumped 155% on 2012′s Black Friday compared with average daily mobile traffic for a group of 26 retailers that are part of the Branding Brand Mobile Commerce Index.

9. 57% of smartphone owners who made a purchase, did so after receiving a marketing email message.

10. By 2014, mobile internet is expected to overtake desktop usage.

Maybe by now you’ve figured out what all this means…The Top Trend in Business for 2013 is Mobile Access.

What does this mean for you? Are you considering mobile marketing in your budget for the coming year? Have you investigated what percentage of traffic your site gets from mobile devices? (Learn how to check Google Analytics for your mobile traffic stats.)

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Better than Bloggin'

December 5, 2012

In the romanticized version of the web business, blogging is holds great appeal: you set up a blog, start writing some posts, attract scores of visitors, and see your revenue climb as these visitors morph into devoted customers who continually buy your products. And then there is reality. Blogging takes perseverance, killer writing skills, and […]

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Confessions of a (Mobile) Shop-a-holic

November 20, 2012

I might be a mobile shop-a-holic. Just this past week, I made holiday-related purchases from my iPhone while watching TV, while attending my daughter’s swim team practice session (oops), and while standing in line…at the mall. Why do I do it, you ask? Could it be the overwhelming feeling of satisfaction I get from multitasking, […]

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"My New Website Hurt My Business!" How to Avoid This Dilemma.

June 22, 2012

The title of this blog post might seem sacrilegious coming from a company that designs websites. Let me explain. We recently designed a new website for a company that had been in business for several years and had a pre-existing website. The website was inefficient for a number of reasons, and they came to us wanting […]

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Answers to Small Business Marketing Questions

May 18, 2012

Got questions? We’ve got answers! We know that our customers have questions . . . don’t worry, most busy business owners and webmasters do have questions, no matter how knowledgeable they are! We’d like to invite you to post your questions here in the comments section, or on HEROweb Marketing & Design’s Facebook page, and […]

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